{"id":103,"date":"2017-06-29T06:35:02","date_gmt":"2017-06-29T06:35:02","guid":{"rendered":"https:\/\/cp2.therasoftclients.com\/TSBLOGTT\/?p=103"},"modified":"2021-11-25T06:56:32","modified_gmt":"2021-11-25T06:56:32","slug":"writing-tips-to-boost-your-private-practices-online-presence","status":"publish","type":"post","link":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/writing-tips-to-boost-your-private-practices-online-presence\/","title":{"rendered":"Writing Tips to Boost Your Private Practice\u2019s Online Presence"},"content":{"rendered":"

Writing Tips to Boost Your Private Practice\u2019s Online Presence<\/span><\/h2>\n

Websites and blogs<\/a> are often the first point of contact between your private practice and potential clients.<\/p>\n

<\/p>\n

Customers\u2019 first impression is made online, and you want it to be a positive, and lasting one.<\/p>\n

Your content and writing therefore need to be of top quality to convert potential into paying clients. Stick to these Writing Best Practices and see your website conversion surge:<\/p>\n

Spelling and Grammar<\/strong><\/h2>\n

You might think no one will notice small mistakes, but let\u2019s be honest, we all get annoyed when you\u2019re reading your friends\u2019 Facebook posts and they misspell.<\/p>\n

And, that is only Facebook – not a professional service website<\/a>.<\/p>\n

\"Expressions-15.jpg\"<\/p>\n

Writing Tips to Boost Your Private Practice\u2019s Online Presence<\/em><\/strong><\/span><\/p>\n

Tone of Communication<\/strong><\/p>\n

Think about your private practice and what tone and language you want to promote within your professional services.<\/p>\n

Use the same on your website. Keep it friendly, informal but sensitive, and most importantly understandable – no medical jargon.<\/p>\n

Readability<\/strong><\/h2>\n

Think about who you are writing for, and make sure your content and writing matches the target audience.<\/p>\n

This refers both to clarity, as well as, to content.<\/p>\n

Address the needs and wants of your clients, and show them how you will help them.<\/p>\n

Keep each post short – between 250-400 words – and highlight and repeat key messages.<\/p>\n

\"Writing<\/p>\n

Boost Your Private Practice\u2019s Online Presence with These Writing Tips<\/em><\/span><\/p>\n

Structure of Posts<\/strong><\/h2>\n

People read online content differently than print – make sure to structure your website accordingly.<\/p>\n

The first two paragraphs are most important, as they will tell the reader if the following text is relevant for their search or not.<\/p>\n

Website Content<\/strong><\/h2>\n

Make sure to provide readers with value.<\/p>\n

Generally, people will not ask for your service if they cannot see your worth online.<\/p>\n

Valuable information, however, builds trust. The rule of thumb is quality over quantity, but make sure to update your content regularly.<\/p>\n

Use keywords and apply other methods to make sure you come out on top of Google\u2019s listing and be easily found by searching clients.<\/p>\n

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Writing Tips to Boost Your Private Practice\u2019s Online Presence Websites and blogs are often the first point of contact between your private practice and potential clients.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28,34,30],"_links":{"self":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/103"}],"collection":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":1,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/103\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}