{"id":109,"date":"2017-06-26T06:35:03","date_gmt":"2017-06-26T06:35:03","guid":{"rendered":"https:\/\/cp2.therasoftclients.com\/TSBLOGTT\/?p=109"},"modified":"2021-11-25T06:53:40","modified_gmt":"2021-11-25T06:53:40","slug":"3-steps-to-effective-search-engine-marketing-for-your-private-practice","status":"publish","type":"post","link":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/3-steps-to-effective-search-engine-marketing-for-your-private-practice\/","title":{"rendered":"3 Steps to Effective Search Engine Marketing for Your Private Practice"},"content":{"rendered":"<h2>3 Steps to Effective Search Engine Marketing for Your Private Practice&nbsp;<\/h2>\n<p>It is all good and well once you have a beautiful website for your Private Practice, right?<\/p>\n<p><!--more--><\/p>\n<p>Not quite. You can have the most beautifully designed, informative, enticing website out there, but what if people still can\u2019t find your Private Practice online?<\/p>\n<p>That\u2019s why you need to pay attention to Search Engine Optimization (SEO).<\/p>\n<h2>What is SEO?<\/h2>\n<p>Search engines such as google use ever-changing algorithms to provide searchers with the best results.<\/p>\n<p>If you want to come out on top of the list whenever someone looks for a private practice in your area and niche, you need to understand a little about how search engines work and use this knowledge to your advantage.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/cdn1.hubspot.com\/StockImages\/People%20Together\/7K0A0603.jpg\" alt=\"3 Steps to Effective Search Engine Marketing for Your Private Practice \" width=\"320\" style=\"width: 320px;\" title=\"3 Steps to Effective Search Engine Marketing for Your Private Practice \" caption=\"false\" data-constrained=\"true\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\"><strong><em>3 Steps to Effective Search Engine Marketing for Your Private Practice&nbsp;<\/em><\/strong><\/span><\/p>\n<p>Here are three steps that help you to be easily found on the web:<\/p>\n<h2>1. Quality over Quantity<\/h2>\n<p>In the past, search engines used algorithms that rewarded websites with lots and lots of content &#8211; no matter if it actually helped people or not. That has changed.<\/p>\n<p>If you provide value with your content, answer questions and solve real problems, google will reward you.<\/p>\n<p>On top of that, you develop trust in your readers and establish yourself as an industry expert. Searching clients are thus more likely to choose you over your competition.<\/p>\n<h2>2. Keywords are Key<\/h2>\n<p>Using keywords effectively can help you get to the top of <a href=\"\/why-you-should-consider-using-google-adwords-to-promote-your-practice\" target=\"_blank\" rel=\"noopener\">Google\u2019s search<\/a> results &#8211; and therefore more likely to get click-throughs.<\/p>\n<p>There are two types: volume and competition keywords.<\/p>\n<p>The first refers to regularly searched phrases related to your business.<\/p>\n<p>The second focuses on your niche, and therefore attracts less, but higher interest clients. Start paying attention to more specific, targeted keyword use.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/cdn1.hubspot.com\/StockImages\/Laptop%20Work\/7K0A0108.jpg\" alt=\"3 Steps to Effective Search Engine Marketing for Your Private Practice \" width=\"320\" style=\"width: 320px;\" title=\"3 Steps to Effective Search Engine Marketing for Your Private Practice \" caption=\"false\" data-constrained=\"true\"><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 12px;\"><em>Effective Search Engine Marketing for Your Private Practice<\/em><\/span><\/strong><\/p>\n<h2>3. Optimize for Mobiles<\/h2>\n<p>Google also rewards convenient design &#8211; through their mobile-first ranking policies. This means that you lose SEO ranking if people cannot open or easily use your website on their mobile phones. You should choose a <a href=\"\/why-you-should-use-external-links-on-your-website\" target=\"_blank\" rel=\"noopener\">website design<\/a>that also works on mobiles.<\/p>\n<p style=\"text-align: center;\">{{cta(&#8216;ab69bf49-4103-4e19-8244-357161f848f9&#8217;)}}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Steps to Effective Search Engine Marketing for Your Private Practice&nbsp; It is all good and well once you have a beautiful website for your Private Practice, right?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34,29,30],"_links":{"self":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/109\/revisions\/442"}],"wp:attachment":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}