{"id":88,"date":"2017-07-10T06:35:02","date_gmt":"2017-07-10T06:35:02","guid":{"rendered":"https:\/\/cp2.therasoftclients.com\/TSBLOGTT\/?p=88"},"modified":"2021-11-25T07:05:31","modified_gmt":"2021-11-25T07:05:31","slug":"3-ways-private-practices-can-build-a-deep-relationship-with-clients-online","status":"publish","type":"post","link":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/3-ways-private-practices-can-build-a-deep-relationship-with-clients-online\/","title":{"rendered":"3 Ways Private Practices Can Build a Deep Relationship With Clients Online"},"content":{"rendered":"<h2><strong>3 Ways Private Practices Can Build a Deep Relationship With Clients Online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing &#8211; and sales for that matter &#8211; is all about building relationships.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Converting potential into actual clients often takes a couple of conversations after you\u2019ve build rapport and trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, potential clients searching for private practices online are using a different medium of communications. What can you do to still build an emotional bond with them?<\/span><\/p>\n<h2><strong>Use high quality visual content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A picture says more than 1000 words. We\u2019ve all heard it often enough. And it still holds true. Studies have found that content that includes pictures can significantly more clicks and impressions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore always include a visual with your blog post, and make sure you update your professionally taken photos regularly on your website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/cdn1.hubspot.com\/StockImages\/Silly%20Photos\/7K0A0518.jpg\" alt=\"3 Ways Private Practices Can Build a Deep Relationship With Clients Online\" width=\"320\" style=\"width: 320px;\" title=\"3 Ways Private Practices Can Build a Deep Relationship With Clients Online\" caption=\"false\" data-constrained=\"true\"><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\"><em>3 Ways Private Practices Can Build a Deep Relationship With Clients Online<\/em><\/span><\/p>\n<h2><strong>Make your content readable and relatable<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There is no point in <a href=\"\/3-tips-to-make-your-website-content-and-blog-posts-more-readable\" target=\"_blank\" rel=\"noopener\">writing blogs<\/a> and websites your clients don\u2019t understand. There are two very basic rules when it comes to writing: avoid medical terminology, and pay attention to grammar and spelling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind which audience you are catering to, and make sure they can make sense of your content and find it valuable. Good use of language, spelling and grammar also shows credibility and attention to detail.<\/span><\/p>\n<h2><strong>Prioritise the personal over the professional relationship<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When writing about you and your services, represent yourself as an equal and human being. The word \u2018client\u2019 should not surface often, rather focus on expressions including \u2018person in therapy\u2019 or \u2018people seeking therapy\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People find other human beings a lot more trustworthy than a business man or woman.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">{{cta(&#8216;ab69bf49-4103-4e19-8244-357161f848f9&#8217;)}}<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Ways Private Practices Can Build a Deep Relationship With Clients Online Marketing &#8211; and sales for that matter &#8211; is all about building relationships.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[33,31,29,30],"_links":{"self":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":1,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":460,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/posts\/88\/revisions\/460"}],"wp:attachment":[{"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uscp10.therasoft.com\/TSBLOGTT\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}